ST. PETERSBURG – SAIMAA LAKELAND TRAVEL CORRIDOR
Project name: St. Petersburg - Saimaa Lakeland travel corridor
Duration: 1/1/2019 - 31/12/2021
Funding: South-East Finland - Russia CBC 2014-2020 programme (80 %), project partners (20 %)
Project partners: Savonlinnan Hankekehitys Oy (main implementer), Mikkelin kehitysyhtiö Miksei Oy, City of Lappeenranta, Imatran Seudun Kehitysyhtiö Oy, Saint Petersburg City Tourist Information Bureau, Tourist Information Centre of Leningrad Region
The regions of St. Petersburg and Lake Saimaa are both popular travel destinations, and their most important target markets are domestic, in neighbour states and Europe. However, the regions’ tourism operations have challenges, such as seasonality. In addition to this, to increase the number of tourists and grow the tourism industry, new customers should be reached in geographically and culturally distant areas, which makes marketing challenging for the region’s small and medium tourism companies.
The project's objective was to increase the level of use of tourism services, create new business opportunities, and promote the St. Petersburg - Saimaa Lakeland travel corridor. The purpose of the travel corridor is to connect two unique destinations into one tourism experience during all seasons. By enabling the travel corridor between St. Petersburg and Lake Saimaa, changing the tourism offerings, marketing strategy and tailoring suitable marketing channels, these two destinations can jointly attract more tourists to the region. In addition, the development of service providers' products and skills was promoted during the project for new customer groups.
Other materials produced during the project are available at the following address St.Petersburg - Saimaa Lakeland travel corridor - Business services of Savonlinna.